Question: How do you measure influencer engagement?

To find an influencer’s engagement rate for a single post, you’ll want to divide the total interactions on that post by their total followers. The result is the percentage of followers that engaged with the content. A higher engagement rate indicates that the influencer’s campaign was a success.

How do you measure influencer performance?


  1. CONTENT QUALITY. Influencer marketing is only as good as the content. …
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How do I know if my influencer has good engagement?

Find Out Their Engagement Rate

To find out an influencer’s engagement rate with a specific social channel, look through their last 20-25 posts; add up their likes, comments and shares and then divide that total by their total number of followers. A good engagement rate is subjective to your business needs.

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What is a good engagement rate for influencers?

We like how influencer marketing agency Scrunch uses the following scale to rank engagement rates: Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate.

How is influencer KPI measured?

To track this influencer marketing KPI, all you need to do is calculate the number of followers the influencer has on that social media channel. Alternatively, you can leverage Fourstarzz Media to find the estimated reach of your campaign. For example, Society6 partnered with YouTube influencers to promote their brand.

How do you calculate influencer impressions?

Social media following: Some brands employ influencers to help them build their social media presence. You can designate a numerical value for each new follower to attribute a dollar amount to the new eyeballs on your brand. Click here to learn how to find and manage influencers for your marketing campaigns.

How do you check influencers insights?

You can check for an influencer’s authenticity by evaluating the frequency of personal stories shared by them. Additionally, the number of likes or comments on content over a period of time can indicate the degree of connection the influencer has with their followers.

What are the levels of influencers?

What are the levels or tiers of influencers?

  • Nano influencers have between 1,000 and 10,000 followers.
  • Micro influencers have between 10,000 and 50,000 followers.
  • Mid-tier influencers have between 50,000 and 500,000 followers.
  • Premium/Macro influencers have between 500,000 and 1,000,000 followers.

Which influencer has the highest engagement rate?

The Most Engaging Celebrities On Instagram

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Rank Instagram handle Engagement rate
#1 James Charles jamescharles 18.98%
#2 Jeffree Starr jeffreestar 11.10%
#3 Garret & Jessica Gee thebucketlistfamily 8.48%
#4 Virat Kohli virat.kohli 7.34%

How do you calculate engagement media kit?

Engagement rate is the percentage of followers who engage with your Instagram posts, and it includes both likes and comments. You can calculate your Instagram engagement rate by dividing the number of likes and comments your posts receive by your number of followers and then multiplying this value by 100.

How do you measure engagement on Instagram?

Add the number of comments and likes on a post, then dividing by the number of followers. Then, multiply by 100 to get the percentage. In this example, the Instagram engagement rate is 16.8%, which is particularly high.

What’s a good engagement rate for 1000 followers?

A study of 2 million influencers found that the following numbers can be used as benchmark engagement rates for accounts with all real followers: <1000 followers average about 8% engagement. 1000 – 10,000 followers average 4% engagement. 10,000 – 1,00,000 followers average 2.4% engagement.

How do you compare influencers?

The simplest metric to compare one influencer to another is by follower count. The categories above do this automatically. However, even within a single influencer category, there is a range of followers. For example, some Micro influencers only serve 15,000 followers, while others maintain audiences of 80,000.

How do you track performance of influencer campaign?

Engagement rates – including rates of likes, clicks, shares, reactions, and comments – are often cited as the most important KPI there is for tracking influencer performance.

‍mentions and brand hashtags;

  1. ‍mentions and brand hashtags;
  2. ‍engagement rates;
  3. ‍Net Promoter Scores; and.
  4. ‍conversions.
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What should you track to identify influencers?

Which KPIs should you use to measure an influencer marketing campaign?

  • Reach (followers, engagement rate, impressions, traffic)
  • Engagement (clicks, likes, reactions, shares and retweets, comments, mentions)
  • Sales (business performance, tracking and conversion rate)