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Divide the Average Number of Likes on Posts Four Through Ten by the Total Number of Followers: Once you have the average number of likes in post four through ten, you divide that number by the total number of followers of the account, and you get the engagement rate.

## How is monthly engagement rate calculated?

It is calculated as total engagement divided by total followers, multiplied by 100.

## How does Instagram calculate engagement and reach?

How to Check Engagement on Instagram

- Tap the menu icon in the top right corner of your Instagram profile, and then click on the Insights tab.
- You’ll see the Accounts Reached and Content Interactions overviews.

## Is 6% a good engagement rate on Instagram?

Making Sense of The Numbers

Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.

## How is engagement rate calculated?

Engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%. In simpler terms, it’s a measure of how well your content performs independent of your follower count.

## What is a good Instagram engagement rate?

Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.

## How do you calculate engagement rate on Instagram 2021?

Divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage. The good news? If you use Later, your engagement rate is automatically calculated for you. So you can put down the calculator!

## How do you beat the algorithm 2021 on Instagram?

Your 2021 Instagram Algorithm Content Plan in Sum

- Post Photos When Possible. If every day is too much, find a posting schedule that works for you and stick to it. …
- Post Reels at Least 3x a Week. …
- Post Stories Daily. …
- Reply To DMs Daily. …
- Reply To Comments Daily. …
- Color Grade Your Feed as You Go.

## Why am I suddenly getting less likes on Instagram?

There are several reasons why you aren’t getting as many likes on Instagram as you used to. It could be something out of your control, such as bots being banned. It could be something you have influence over, too, however, like using the wrong hashtags or posting at an inconstant rate.

## How do you increase your engagement rate on Instagram?

How to increase Instagram engagement: 22 useful tips

- Tip 1: Get to know your audience. …
- Tip 2: Get authentic. …
- Tip 3: Share great images. …
- Tip 5: Post video content. …
- Tip 6: Write strong captions. …
- Tip 7: Create saveable content. …
- Tip 8: Go live. …
- Tip 9: Craft compelling content.

## What is a good like to follower ratio?

As already briefly mentioned, the LFR describes the likes in relation to the followers. So 200 likes in relation to 2,000 followers equals a good 10% of followers who are engaging with a posting, while 2,000 likes (a by far greater number of likes) just equals 2% if the account has 100,000 followers in total.

## Who has the best engagement on Instagram?

The Instagrammer with the highest level of engagement is James Charles, who also provides the best value for money, charging a fee which equates to less than $0.01 per engagement.

## How do you calculate post engagement rate?

Traditionally, you can calculate your social media engagement rate using the following formula: the number of public interactions with a post divided by the number of account followers and multiplied by 100. For an Instagram post, for example, the number of public interactions is the number of likes and comments.

## How do you calculate engagement impressions?

Impression engagement rate

Impressions refer to how many times a post appears on people’s feed. To calculate with this formula, divide the total engagement on a post with the overall impression and multiply by 100.